Be Coconut Water - Drink Label

Created using Adobe Illustrator.

Be Coconut Water needed to stand out to consumers in stores next to their competitors. They wanted a fun illustrative image that conveyed their ingredients and why they are different. Be Coconut Water actually uses young coconuts to get their coconut water because it easier to handle and strain.

The illustration was created with the idea of the young coconut producing ready to drink coconut water. The waves of water around the coconuts could be seen as beach waves or coconut water waves. Each flavor of water changes color on each can, which is easier to recognize for their consumers.

The flexibility of this illustration can be shown with the creation of a vending machine and T-shirt design.