CARAVAN HEALTH BRANDING
COLOR PALETTE & TYPOGRAPHY UPDATE
Tertiary Color Palette
Researched and tested various colors that contrasted well with Caravan Health’s Primary & Secondary color palette. Originally created for the 2019 Symposium Conference for all print and digital assets to help enhance the brand. The new color palette was well received and adopted as the company’s tertiary color palette - now being used across all new technology & branding.
Typography
Researched and tested various fonts that felt more tech, educational, and geometric. Gotham was the final choice and the new font has been implemented across the company & logo.
