DAGNY - ULTRAVIOLET MUSIC VIDEO
ANIMATED/MOTION GRAPHIC VIDEO
Design a motion graphic music video for an existing song you enjoy. This project utilizes working with sound, artist branding and themes from the music. This animated video is about a minute long, fully edited and with sound. It includes found imagery, footage and the use of the Rotoscoping tool in After Effects.
In this music video, the message that is being communicated is the main underlying theme of 'ultraviolet', a color we can't see scientifically, but can feel, according to this song. So overtime, the rose starts to develop more and move around the screen, due to how excited the individual feels about their situation. The color bar in the background goes through the color spectrum leading to a bright ultraviolet light. The footage is timed based on key items within the song, relating it back to the overall feeling of connection, love and feeling a rush.
