RED DIAMOND

SUSTAINABLE PACKAGING, BRANDING

The objective for this project was to primarily redesign the label and packaging of Red Diamond Tea. This also resulted in the change of the bottle type, as we couldn’t choose a plastic container, something Red Diamond uses daily. The goals were to keep within budget, make the design work within the companies goals and expand on their branding. The inclusion of Red Diamond’s history in the Tea and Coffee industry is massive and to reflect that, it is included on each can. We are losing the ability to see Red Diamond’s tea through the container, but to make up for it, we get more of an option to show more photos and graphics within the label size. A big brand change is the logo itself. Red Diamond has had the same logo for over 100 years and it needed a refresh.