REXALL THERMOMETER

SUSTAINABLE PACKAGING, BRANDING

Design a sustainable package for a general needed item, saving the company costs and be a better option for the environment. This project analyzes ways of different printing, packaging and opportunities for re-branding.

The outcome of this project showed that the thermometer, an important piece for any household to have for wellness checkups, had excess packaging that didn't help the consumer and resulted in the company spending more money on packaging and shipment. By cutting down on the packaging size, printing on a cardboard material and printing in one color, opens up the possibility of still being able to hang and the shelf and not take too much space. It is also now recyclable, since it doesn't use gloss coated paper.