Waiting to Exhale Conference - Branding

Waiting to Exhale is an asthma education conference that takes place in Nashville, Tennessee. Being the fifth conference since they started, this conference needed a new image and view towards asthma. Asthma is very important and coming from someone who has dealt with asthma their entire life by going to camps to learn more, I knew what kind of information was going to be available to their audience during this conference. Such information can get heavy and hard to understand, but by giving this conference a new look, their audience will be more involved. 

The use of a lung illustration that has been edited and created specifically for the concept of the conference, brings in the main focus to our lungs. Keeping the cool colors of grey, purple, and navy, makes it feel dreamlike with the use of the floating particles throughout the lung illustration. 

The branding continues throughout the conference by keeping the same cool colors and bold lung illustration in the conference program, badge, banner, t-shirt and motion graphic.

I did not create this illustration, but it was found imagery that fit perfectly with the direction I was intending for this conference. Through more editing, it became the basis of the brand.